business analytics


In Blog by Nathan

By MSF Global

September 15th, 2017

By MSF Global

September 15th, 2017

Analytics are the pulse of your product – the data that reveals which features of the product your users are using, how they are interacting with those features, and which they disregard. This information is the most valuable feedback you can collect during development and testing before product release. It enables you, through actionable insight, to optimize and enhance every feature.

Incorporating granular analytics like Mixpanel into your software products is important, but it can be difficult to understand the best approach to maximizing the effectiveness of this information and monitor key metrics, which is why we embed analytics tools early on in the development cycle.

Tacking analytics on as an afterthought after building functional software should be avoided because it can keep analytics tools from monitoring the full scope of information they should be collecting.

Analytics-Centric Design

The best approach towards building a software solution that reports analytics with full-scope depth is by incorporating analytics into the core design of the project.

These analytics provide the product administrator with hard data on which features are being used, and which are not. This provides a number of benefits: investors and stakeholders can see crucial information on the business value of the product, and the administrator can appropriately prioritize the product backlog.

Deeply embedded analytics enable easy-to-execute experimental processes (such as A-B testing), optimize feature performance during runtime by making KPIs easy to track, and provides detailed information into the users’ journey through the app.

This is the fundamental distinction between analytically thorough products and those that generate superficial analytics. Properly embedded analytics reveal the most important user behaviors and interactions. Armed with this crucial data, key decisions can be made to improve the end product.

The Value of Analytics as a Core Feature

It’s appropriate to consider the benefits of full-scope analytical data. The insight that it yields early on is one of the best resources for improving the project before and after launch.

Based on our experience, the most successful projects are those that can continually improve with analytical data as a core feature. We maintain the policy of building analytics solutions early and updating them throughout the development cycle in order to build the best software for our customers.

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