As the capabilities of mobile phones continue to grow, the technology field of Location-Based Services (LBS) continues to grow along side it. LBS is the technology that allows consumers to find the nearest ATM or drugstore and that lets companies create personalized offers and messages for customers based on where they are. LBS assists with the tracking of vehicles and packages and has a wide range of applications in the business world. MSF Global helps companies determine how LBS can address their challenges and then develops, designs, and implements the technology.